Personal Branding - Your First Step to corporate life
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| How to stand out from the crowd |
Prof. Philip Kotler
describes a brand as “A name given to a particular product or service or range
of products or services. And it exists to distinguish a particular product or
service from its competitors”.
Now where does
Personal Branding fit in here? As an individual, each of us is different
in terms of traits, characteristics, talents, backgrounds etc. To add to this
complexity, we also respond differently to various stimuli and situations. This
could very well be an opportunity!
You have this
opportunity of differentiating yourselves from the herd by tweaking many of
these “levers”. Let us consider one of the important levers of personal
branding – “Packaging”. Are you aware that the factors like the way you dress, the way you comb
your hair, your gait and your overall appearance are transmitting visual signals of “You” to the outside world? Your interactions with colleagues, faculty
and outsiders including potential recruiters are all part of the messages that
you as a brand transmit. It could possibly have a positive or a negative impact
on your brand equity that you have built up over the years, knowingly or
unknowingly. And every small thing you do keeps adding/subtracting some equity
over the previous base.
Therefore, it
becomes imperative that you start working on the most important brand that you
would ever get to manage – that is YOU! Start by being aware of each of its
components, discuss with friends, seniors and faculty, and work on managing it
in the best possible manner to enhance its value!
Associate Professor
That's a well said article sir. And yes, As you move up the ladder this subtle aspect becomes all the more important as one would have to collaborate with a lot more other persona to achieve a single unified goal. It was a good read sir.
ReplyDeleteThanks
Anush Sadu
very true Anush! Thanks for your feedback.
DeleteHow much feedback mechanism impacts this personal branding ? Honest feedback, the right mindset to accept it and open to change the behavioural towards betterments is always required to build up the best brand image.
ReplyDelete- By your student from Batch -4
DeleteYou are right! Honest external feedback becomes an important input to work upon and as you rightly pointed out, being open to accept the feedback also goes a long way to improve oneself and fine-tune your brand. One also has to be careful in interpreting and deciding which ones are relevant and work on them. Thanks for your views.
DeleteBy the way, i remember vividly that all our Batch 4 students had a name :D
Excellent article sir, the way you redefined branding on an individual perspective is beautiful.
ReplyDeleteAyush
Batch -05
Thanks Ayush for your feedback!
Delete