Zappyhire co-founder @ XIME Kochi
Title: "Introduction to Modern sales: Strategies and Skills"
A Session by Mr. Jyothis K S, co-founder of ZappyHire.
Inspira & MarkXIME co-hosted the speaker session where Mr. Jyothis K S, spoke on a wide array of marketing topics , including GTM (Go-To-Market), Account based marketing, Key Performance Index, SaaS marketing, Ideal Customer Persona development, Discovery Call strategies, Interviewing processes driven by automation and gamification, and the pivotal role of KPIs in the screening and selection of top-tier candidates.
Here are a few key takeaways from the session:
1. SaaS Marketing Mastery: The speaker provided illuminating insights into the world of Software as a Service (SaaS) marketing, helping us understand how to reach and engage our target audience effectively.
2. Crafting the Ideal Customer Persona: We learned the art of creating customer personas, a critical step in tailoring our marketing and sales efforts to the right audience.
3. The Art of the Discovery Call: The session shed light on the discovery call process, revealing techniques that can transform initial conversations into valuable insights and leads.
4. Automating the Interviewing Process: Automating and gamifying the interview process can streamline candidate selection and ensure a more efficient and data-driven approach.
5. The Power of KPIs: Key Performance Indicators (KPIs) are the bedrock of data-driven decision-making. The speaker emphasized the significance of tracking and analyzing KPIs to gauge success.
The speaker's presentation was not only informative but also inspiring, encouraging us to take the knowledge we gained and put it into practice.